Blogging doesn’t happen. There’s work involved. And if you are like me, when there’s a job to do, my first tendency is to try to do the job myself. Sometimes that’s good, sometimes not so good.
Consider the wide range of activities that need to happen for an idea, spinning around abstractly in your imagination as a concept, to finding its way out of your head, onto the internet, bouncing around with a life of its own.
Adequacy isn’t good enough. Material has to be sharp and provide value. The internet is a huge audience, and reaching that audience is a monumental challenge. These days, most people (except maybe your Mom, heirs to your Will, and the family dog) are too busy to care about all the details of your life, your problems and most of all, your opinions.
Don’t believe me? Look around. Is it just me, or is everyone dazed and confused from information overload and macro economic meltdown? Quick reality check: did you receive more or less Christmas cards than last year? I’m betting the under. Why? Too much info day in and day out has numbed the collective consciousness, tapping the energy needed to communicate, to the point of societal distraction and inactivity.
In today’s world, it’s a crap shoot whether or not a friend will read and respond to an email about your personal news, or return a phone call. Don’t take it personal. People are on overload! Imagine the degree of magnetic attraction needed to interest cyberspace peeps, or at least a statistically significant percentage of them, into caring enough about your opinion on your topic of choice to make the effort to visit your blog check it out.
And that ladies and gentlemen, is where I’m at today. I’m trying to crack the code of mass online impact. I want to find out how some folks reach millions of people and then help other authors, artists and do-gooders of all stripes do the same.
All this set up leads me to a formula I started putting together for publishing blog posts. The idea is to break down the steps into a system of developing an idea from grain to biscuits into a blog post we can all be proud of.
The goal is to measure self sufficiency in all steps required to create and manage intellectual property promoted online with WordPress, Twitter, and others. For me personally, I’m trying to identify where I need to bring in an expert with real internet skills to take my material to the next level. But in the mean time, as someone still doing all the work myself, I’m trying to learn as much as I can.
So anyway, I started putting together the formula. While my intentions were good, it turns out to be more than a sit down and get ‘er done kind of deal, so I’m breaking this piece into two parts.
Today, I’m just going to identify the variables the formula includes. Seems to me that the more of these steps completed, and how well they are executed, will result in how many people on the net give a rat’s patootty about what I, or anybody else, has got to say.
-Am I utilizing all aspects of online media (audio, video, graphics, etc.) to project my message?
-Am I contributing on a regular, frequent basis?
-Am I my own webmaster, creating my own website or blog with DreamWeaver, WordPress or something similar?
-Do I update my blog/website myself?
-Does my blog/website have all the slick bells and whistles, RSS feeds, links, widgets, subscribers, store…
-Am I promoting my material online with LinkedIn, Twitter, email tags, WordPress, MySpace and Facebook announcements, and other outlets?
-Am I promoting my material with word-of-mouth networking by meeting face-to-face with people?
-Do I have a business angle? Am I creating content online for personal satisfaction or to make money (either directly or indirectly)? What is my Product or Service?
OK, so that’s the criteria. At least most of it. I’m sure there’s more. Please send me any thoughts or comments about what goes into creating and managing the intellectual property you post online and promote. I’d love to know what you are up to and what’s working!
So in the spirit of quality control and production output, I’m going to get this info off my word processor and out on WordPress. I will now tweak before I twitter the rest (as in tweak the formula before tweating its completion). So please check back with me next time for “Jack of all Twitter Part 2 – Your Score!” next time when our adventure in networking continues… Follow me on Twitter