MLM – Healthy Habits for Nutritional Supplements

February 27, 2009

 

idea-light-bulbby Lee Abraham

 

Dave the Nutrition guy took an indirect route into MLM. For him, the journey began with the products. A health nut who witnessed his Mom turn around a serious medical condition with the help of nutritional supplements, skepticism was not an issue. Dave didn’t need to be convinced. Or read the literature. He knew the products worked because he saw the positive results with his own eyes. That’s called “belief.”

 

Dave’s belief was so strong, he started telling people the story of his Mom’s recovery and found himself recommending the same products to anyone who would listen. And a few did. Those people came back with great reports of their own health benefits and a light went on in his Dave’s head. “I wonder if I could make some money doing this?”

 

Learn To Earn

 

A couple of years later on a particualrly nice day, Dave the Nutrition guy sat out on the rear observation deck of his luxury home, looked out over his panoramic Ocean view, and reflected on the joys of leveraged, residual income.ocean-view1 Yes, it took longer than he expected, and more personal development than he planned for, but the results justified the process.

 

Dave realized the vast majority of his business came directly from prospects referred by his Power Team, people already pre-sold on the benefits of the nutritional supplements he represented.

 

With a team of “Bragging Buddies” speaking enthusiastically on Dave’s behalf to people they already knew, business was so much easier than finding each customer on his own. No mystery. Prospects already liked and trusted Dave before they even met him based on heartfelt, enthusiastic recommendations, and were open to his products after hearing the compelling story of his Mom’s dramatic health turn around from someone they already knew and trusted.

 

Recognize Opportunity to Help You

 

While closing deals was a no brainer, training his Power Team to recognize prospects for him was more of challenge. At least at first. And then Dave went through the Power Team training. Suddenly his networking partners began recognizing prospects for Dave’s nutrition business and creating money making referrals they had previously been overlooking.

 

The secret: training his networking partners to connect the benefit of his nutrition products to the Six Key Target Markets the group was already looking for. Confused? Check out this prior post explaining this Power Team “Opportunity Recognition” technique.

 

Six Healthy Situations

 

Getting the most out of the Power Team starts by training your networking partners to recognize prospects for your business biz-trainingand the opportunity to create referrals for you.

 

Gather round. Here’s the story of how Dave the Nutrition guy tapped into the Power Team “Six Key Situation” system to build his business. Each week at his networking meeting, or when he met individually with someone from the Power Team, Dave explained the best way to find referrals for him by describing a prospect in one of the Six Key Situations.

 

Remember, the Power Team has already been trained to recognize the Six Key Situations and then use the “Two Big Trigger” questions to uncover needs which can be converted into a money making referral for someone on the Power Team. Confused? Click here to read a post on this topic 

 

That being said, Dave the Nutrition guy always starts the same way: “If you see an opportunity when you come across someone who is…”

 

Getting Married, tell the happy couple how they can lose weight and look great for the wedding and honeymoon with proper nutrition and our healthy meal replacement system!”

 

Having a Baby, tell the new Mom about our awesome Pre-Natal Vitamins for her and our proper nutrition products specifically designed for babies!”

 

Building a Business, tell the business person they will have more energy and metal clarity with proper nutrition, as well our healthy, quick and easy meal replacements for people on the run!

 

Getting Healthy, tell the person getting in shape that we have losing-weightAward Winning Nutritional Supplements to speed recovery while promoting optimal health with wide variety of products for losing weight and other specific health challenges!”

 

Building a Home, tell the home builder that they will have more energy and mental clarity to do a good job and make fewer mistakes with proper nutrition from our award winning supplements!”

 

New In Town, tell everyone you meet about our Award Winning Nutritional Supplements specially designed for adults and children, as well as a variety of products for specific health challenges!”

 

Four Out of Six Ain’t Bad

 

Granted, the last two examples, “Building a Home” and “New in Town” are a bit of a stretch as Target Markets for Nutrition Sales, but hey, you never know. If opportunity presents itself, at least the Power Team will know how to tie good nutritional supplements into a conversation with relocation transplants and home builders.

 

But let’s look at the glass half full. Or in this case, two thirds full. Focused primarily on the four Target Markets that work best for the nutrition business, Dave always continued training his networking partners with a short, simple real life success story and example of how his products helped someone in those Key Situations. And here’s the extra training step that made all the difference in the world: he specifically asked his Bragging Buddies to remember the story and tell it to prospects.

 

Plus, Dave went the extra mile to create money making referrals for everyone else, motivating his Power Team to keep his best interests in mind. Above all else, Dave learned that creating business for his Power Team was the first step in building a rewarding relationship with his networking partners.

 

Profitability Ahead

 

Up to this point, we’ve talked about training your Power Team to be a Sales Force for your Nutritional Products. And that’s where you should start. Remember, you are building Credibility with the group, time-traveland until you reach that level of trust with the products, people will not promote your business opportunity. 

 

Next time however, hang on tight, we’re stepping into the FAST180 time machine, flashing forward beyond Credibility into a not-too-distant future of Profitability and “Biz Opp” referrals, when our adventure in networking continues… Follow Me on Twitter!


MLM – Make “Lifestyle Money”

February 24, 2009

by Lee Abraham

 

dream-life“Lifestyle Money” is the new buzz. Check around. You will find that blending an income stream seamlessly into your current lifestyle is the business model of choice for today’s leading edge wealth builders.

 

First trick of the trade: jump on board with the business opportunity that best matches what you are already into. That’s where the “lifestyle” comes in. These days there are more types of MLM business opportunities than ever before. From cosmetics, jewelry and cleaning products to travel, legal services and nutrition, just about anything you can spend money on is available through one MLM company or another.

 

A Rose by Any Name

 

Regardless of which opportunity calls your name, all MLM, or “Network Marketing” business opportunities have several common features and benefits that your Power Team needs to understand and believe in, to be an effective “Bragging Buddy” on your behalf.

 

Let’s start with another new term, “Home Business Franchise.” Running a “Home Based” business is all about flexibility. When and where you work the business is up to you. Want to wear those fuzzy bunny slippers home-officewith the matching bath robe while coaching your sales force or placing product orders with HQ? Go for it! Need to walk the dog and get on a corporate conference call at the same time. You can!

 

Perfect for stay-at-home parents, people with disabilities and folks living in remote locations, Network Marketing levels the playing field like no other business model. Plus, there is no formal education required. MLM is truly an “equal opportunity” with no bias on age, race or gender.

 

So whether you build your business over lunch, in the nooks and crannies of your life, or as a full time gig wheeling and dealing among the masses, you can make money from home with Network Marketing if you have the discipline to be your own boss!

 

Less Taxing

 

Like any business operating from home, MLM creates some terrific Tax Shelter benefits, enabling you to deduct a portion of your living expenses (rent, mortgage, utilities, travel, etc.) on your income taxes. Bottom line: even if you don’t make a big income, Network Marketer’s enjoy some well deserved tax relief!

 

But wait! You want BIG income? No worries. MLM packs a money making one-two punch that’ll knock your socks off. Forget the fear. Step into the ring chanting “Leveraged, Residual Income” and you will happily stand toe-to-toe against the competition, slugging it out with your eyes on the prize and the heart of a champion!

 

Train the Team

 

Just like all the other Power Team Networkers, MLM’ers must train the rest of the group to be a “Bragging Buddy” for their business.biz-team-3 In other words, the Power Team needs to know how to quickly tell a prospect why you are the only person they need to talk to for your particular product or service. And in your case, that includes people who are looking for another stream of income and a home based business!

 

So get out your notepad. Jot down a few points on what we’ve already covered. Our goal is to explain your Network Marketing business opportunity in small, bite size pieces that your Power Team partners will remember when they shift into “Bragging Buddy” mode on your behalf.

 

Start with time flexibility, then the tax benefits of a home based business. Put the concepts into your own words. Have a very simple real life success story to breath life into these basic elements of MLM’s allure. Got it? Now let’s give ‘em the big money shot and take a closer look at how to explain “Leveraged, Residual Income.”

 

“Leverage” means you’ve got a “downline,” people you personally sponsored into the business who duplicate your efforts. Every time the downline sells a product, or better yet, personally sponsors someone else into the business to duplicate their efforts, you get paid!

 

“Residual” means the checks keep coming. Just about every current MLM opportunity is based on customers receiving product automatically on a monthly basis. And every time the product is shipped, you get paid. Keep a customer happy and you keep getting checks! Sort of like owning rental properties except there are no tenants, roof repairs or vacancies to deal with.

 

Start With the Product

 

Although we’re off to a good start, I hear the MLM’ers out there, moaning and groaning that Power Team networking is a slow, indirect way to build a business. And it is. But just like MLM, a Power Team leverages your time and energy, while feeding you an ongoing, residual stream of money making referrals. Sounds good, doesn’t it? Of course it does. So roll up your shirt sleeves and let’s get to work! Your job? Decide which type of product best matches your lifestyle. From there, we’ll find the best MLM company in that market.

 

healthy-peopleMake no mistake, working with a product line you believe in and use regularly is mandatory for building an MLM business with Power Team networking.

 

Need help? How about this: everybody wants to be healthy and look great. Including you! So what do you say we start there and get into the specifics of MLM and Nutritional Products, next time, when our adventure in networking continues… Follow Me on Twitter!


MLM – Make Less Mistakes!

February 22, 2009

by Lee Abraham

 

hung-out-on-the-lineLast two posts we talked in general terms about MLM’s bad rep, particularly among the networking crowd. Bottom line: networkers know there is nothing more sacred than your integrity and Personal Brand, and yes, there are risks of recommending an MLM’er to someone you like and trust.

 

Face it, referring prospects to your Power Team exposes you to the possibility of your networking partner dropping the ball and making you look bad. And that can happen with any type of business, not just MLM. Either way, nothing kills the trust you’ve worked so long and hard to build than a prospect doing business with one of your networking partners based on your compelling, heart felt recommendation, only to have the referral go horribly wrong.

 

“It” Happens

 

Hey, it happens. Every once in a blue moon circumstances beyond the control of your Power Team partner get in the way of making a good first impression. That’s where communication skills come in. Call it damage control. We’ll spin those wheels some other time. Right now let’s keep our focus on avoiding mistakes rather than cleaning up a mess.

 

Power Team networking is all about quality control. If one of your networking partners proves to be more of a liability than a credit to your good name, you’ve got to cut bait and start fishing for someone new.

 

Even more important: before adding a new business to your Power Team mirror-2make sure the person operating the business has what it takes to make you look good in the eyes of the prospects  you will be sending their way.

 

Let’s extend an olive branch to all MLM’ers at large who may not know any better. So far, we’ve looked at the MLM puzzle from the view of the Power Team. Time now for a FAST180 as we change perspectives and piece together the do’s and dont’s of Power Team networking from the MLM’ers side of the looking glass.

 

Two Ears, One Mouth

 

Take a note: most people tend to shy away from strangers who act like they know what’s best for them before getting to know the person first. Presumptuous? Arrogant? Insensitive? Take your pick.

 

Unfortunately, these churn and burn fortune peddlers play the numbers game, preying on a weak minded minority willing to take a huckster’s “easy money” carpet ride simply because they were asked. Poor saps.

 

Listen: Power Team MLM’ers start relationships with new people by asking questions to get to know them and learn about who they are. Using the “Two Big Trigger Questions” we’ve explored in a previous post, are highly effective tools for uncovering needs the other person may have which a product or service from someone on the Power Team can satisfy, and result in a money making referral.

 

I hear the typical MLM’ers knee jerk reaction loud and clear: “Everyone needs more money and telling them about my business opportunity IS what they need!” biz-oppOK, fine, I get the concept that you help people make more money.

 

Now it’s your turn. I’ll be blunt: do NOT open the conversation with people you are meeting for the first time, either in person or online, by asking if they want to replace their current income in a few short weeks, or to join your rapidly growing team so you can all live the life of your dreams. It’s a timing thing.

 

Like it or not, shooting first and asking questions later is not how we build trust and gain confidence in a Power Team network. Or anywhere else for that matter.

 

Slow down tiger. Wait a moment or two. Power Team networking is all about farming, not hunting. Building relationships takes time. But the delayed gratification is worth it. How? Once your Power Team gets to know you, like you and trust you, they will begin to refer people to you who have already expressed an interest in your Network Marketing Business Opportunity!

 

Squeeze This

 

So that’s the payoff. A Power Team of “Bragging Buddies” who are talking to people on a daily basis and trying to send you business. Sit up straight and put on your happy face. Yes, it’s true: your Power Team understands that your business thrives on building a downline!

 

So far, it’s all good. The problem is taking a position that everybody should build a business with you before you even get to know them. Sorry. While a small percentage may jump on board, most people will be put off. Trust me, shoving an unwelcome income opportunity down someone’s throat the first time you meet them makes the Power Team partner who recommended you look bad. And that’s hard to stomach.

 

This is a big topic. So big, I want to make a meal of it. Ready to dig in? Consider the next serving an Online/Social Networking hors-de-oeuvre: Using a Squeeze Page pitching your business opportunity as the first website new people see is not a menu option.recipe-missing-ingredient1 Very unappetizing! In fact, we’ll crank up the heat and show you the door quicker than you can say, “I smell something burning,” if hard sell is what you are serving online.

 

For a few more overcooked, too spicy and otherwise inedible MLM dishes which have been forever banned from the Power Team kitchen, join us next time, when our adventure in networking continues… Follow Me on Twitter! 


MLM – Sell Your Soul or Just Products and Services?

February 18, 2009

by Lee Abraham

 

deal-with-the-devilEveryone is in business to make money. Question: what are you willing to sacrifice to get there? Time? Gratification? Integrity?

 

I hope you said, “two out of three.” Investing time and delayed gratification are unavoidable sacrifices every single Power Team networker must be willing to make on the road to success. Integrity is another story. Your good name and personal brand must be protected at all costs.

 

Face it, right or wrong, people judge you every day. From the car you drive, your clothes and the house you live in, to the words you speak and way you treat others, people are taking notes and keeping score. Your job: do your best. That’s it. Plain and simple. Be the “best you” that you can be and let the chips fall where they may. And a big part of the being the best you is making smart decisions!

 

Big Dogs – Tall Weeds

 

It has been said that we are the average of the five people we spend the most time with. Hang out with millionaires, chances are you’ve got money. Roll with environmental activists and I’ll bet you’ve got passion. Network with MLM’ers and, well, do me a favor and fill in the blank yourself.

 

Last time out, we looked at MLM and why it carries a stigma, particularly in networking circles. Conclusion: MLM is a dual edged sword. And which way the blade cuts is a function of the person, NOT the business model. swordDone right, MLM’ers can be a tremendous value to your network. Gone wrong, MLM’ers will burn the bridges you’ve work so hard to build.

 

So tell me, do you want MLM’ers in your Power Team Network?

 

Take a Test

 

Understand that you are a “Bragging Buddy” for each person in your network. Your primary job is to create money making referrals for the other people on your Power Team and in turn, train them to do the same for you.

 

To be an effective Bragging Buddy you must believe in the value of the product or service, and also have a strong emotional feeling the prospect will love working with your Power Team partner.

 

Check yourself. How do you feel when someone tells you that their business is “Network Marketing” or MLM? Wait! Before you spit up your drink, please loosen your collar and take a deep breath. RELAX. Now, picture on your mind’s hi-def flatscreen a nice, smart and savvy MLM’ who scores 100% on the following test, and take notice if a sense of calm begins to ease your troubled mind.

 

Does this person represent a product or service I believe is a good value with measurable benefits to the consumer?

 

Is this person more interested in what’s best for the prospect rather than simply making more money and signing up everyone who fogs a mirror?

 

Is this person committed to their MLM team business model, supporting their downline to generate income with useful help?

 

Will this person understand that the Power Team is the Sales Force, not the Target Market?

 

pyramid-3Yes Men (and Women)

 

Let me make this simple. You are looking for “Yes” men and women. People who can answer all four questions with a resounding “Yes!” A single “No” blows ‘em out of the water. Want to know why? Check back next time as we jump through hoops and channel the power of the pyramid, when our Adventure in Networking Continues… Follow Me on Twitter! 


MLM & Power Team Networking – Good Idea or Scary Thought?

February 15, 2009

 

fear-33By Lee Abraham

Aside from the IRS, few three letter acronyms repulse more swiftly, or with greater impact than network marketing’s street handle, “MLM.” 

Another term for “Direct Selling,” and short for “Multi Level Marketing,” MLM has a bad name. Don’t believe me? Why do Direct Selling gurus chant the “Network Marketing” mantra instead of standing proudly under the MLM banner? Answer: less stigma to overcome. Same reason they stay away from the word “selling” in general.

Call it clean karma or a pig in lipstick, the power of the pyramid is undeniable. Scuttlebutt around the business trend water cooler says that more millionaires will be made in MLM over the next ten years than any other industry. So what’s the problem? 

Point of Friction

For starters, everybody knows somebody who started an MLM business opportunity, invested their heart and soul, not to mention hard earned cash, only to give up shortly after starting when the friends and relatives threw cold water on their dreams. Not pretty.

pyramid-22Maybe the MLM newbie didn’t get the memo: business is tough. And that’s true for any business, not just MLM, err, I mean, Network Marketing. 

Personal Perception

In truth, Network Marketing is no different than any business involving sales. And let’s face it, all business requires an element of sales. Bottom line: building a Sales Force is the primary task. Call it leverage. Translation: the more people running around, selling your stuff, and better yet, signing up more people to sell even more stuff, the more money you will make.

And therein lies the rub. There’s a personal element in leveraging your Network Marketing efforts that makes it a particularly tricky deal. In other words, most of the Network Marketing business opportunities train their people to reach out to friends and family as the newbie’s best prospects to build the business.

In a traditional business however, you hire sales people to peddle your wares rather than tap into your “warm market” of friends and family. So that’s the point of friction. Truth is that while we are all relatively numb to a sales pitch for a product, most folks nurse an inner dream of financial independence, more money than they will ever need and complete time freedom. In short, the life of their dreams. And dreams can be fragile.

Unlike a product pitch, which we brush off on a daily basis with little, if any, emotional fallout, asking someone to be your business partner and achieve those hopes and dreams is hot button, a potential raw nerve that forces people to confront their own inadequacies and insecurities. Especially talking to friends and family. Call it a reality check. And in today’s wired up world of communication overload, who needs more reality? Painful as it might be, the answer is: lots of people!

A Rising Tide

Last count from the Direct Selling Association of over 200 MLM businesses, had over 15 million people involved in one Network Marketing company or another. And that’s just in the USA alone!

Disclosure: I’m surfing the MLM wave myself! surf-the-wave2In fact, I jumped in with both feet… one in the Health and Wellness industry (USANA Health Sciences), the other in  Education and Personal Development (iLearningGlobal). And I’m willing to bet that you, or someone you know, is also an MLM’er!

Obviously, Network Marketing has an allure. Terms like “Residual Income,” “Home Based Business,” and our old buddy “Leverage” are catnip for the inner Tiger of any self respecting entrepreneur. And like anything else, done right, Network Marketing is a great way to make money and have more control over your time.

What does “done right” mean? Lots of things. Prospecting, Presenting and Closing to name a few. Tell you what, let’s get into the finer points of “PPC” some other time.

Right now I want to focus on the “PC” of having some MLM’ers in your Power Team Network. In this case however, “PC” stands for “Pros and Cons.” As in, do you want MLM’ers on your Power Team?

Pros and Cons

The best Network Marketers are professional inviters, charismatic people with great communication skills who know how to motivate a prospect into action.

Top MLM’ers are referral artists, painting compelling images referral-artist1each and every day of opportunity, teamwork and the rewards of financial freedom. Properly trained to be your Bragging Buddy, these networking whirlwinds will generate a ton of money making referral for your business!

Write this down: the MLM’er has to understand and abide by the concept of Givers Gain®. Coined by Dr. Ivan Misner, the founder of BNI, the world’s largest networking organization, Givers Gain® is the philosophy of helping others first, and in return, benefitting yourself.

The problem: Not all MLM’ers get it. Overcoming the temptation to cannibalize the rest of the group, hammering away at the members until they sign up for the business opportunity, is no easy task. Like everything else, there is a way a Power Team partner can introduce their MLM opportunity to anyone interested, but like a few other nooks and crannies of the MLM and Power Team Networking discussion, that topic will have to wait as well.

Power Team, Not Power Prospects

For purposes of clarity on a too often blurry concept, let’s stay on task. Make no mistake: Like everyone else, the MLM’ers primary job is to create business for the other members of the Power Team and in return, train the group to bring referrals of prospects for their business.Rather than treat the Power Team as a group of power prospects, a good MLM’er sees the Power Team as their sales force.

Yes, the sales force reciprocates, diligently on the lookout for MLM “biz opp” prospects, folks interested in a Home Based Business, as well as Residual Income and Leverage, not to mention the product itself… oh yeah, remember the product? But the sales force is not on the defensive as a prospect if they are not interested in the biz opp for themselves.

See the difference? 

leap-of-faith1Just like every other person on the power team, the MLM’er has to first learn to be an effective Bragging Buddy for the rest of the team, and then in turn, train the team to create referrals for them.

So let’s take a leap of faith together. Let’s agree that there are MLM people out there who “get it” and will be a tremendous addition to your Power Team. That being said, please join me in a warm and fuzzy group hug before we look from the MLM’ers perspective at how to be a good Power Team partner, next time, when our adventure in networking continues… Follow Me on Twitter!


Success Recipe – Feed the Hungry

February 14, 2009


recipe-14By Lee Abraham

 

Every recipe has a critical ingredient or two that absolutely must be included. Forget the vodka and instead of a Screwdriver, you’ve just got orange juice. Leave out the yeast and your bread comes out like a cracker.

 

Same with networking. There are a few basic ingredients which cannot be overlooked in cooking up money making referrals for your Power Team, and in return, for yourself.

 

Last time out, we started from scratch, first identifying your Contact Sphere and then mixing in the Key Situations most closely associated with your business. New to the table? Click here to see what you missed.

 

Icing on the Cake

 

OK, great! Now that we’re all on the same page, let me ask you a question. If you are a Caterer (Events Contact Sphere) and do a lot of business at Wedding Receptions (“Getting Married” Key Situation), wouldn’t it make sense to network with a Jeweler, Florist and Event Planner so they could recommend you to their clients who are getting married? You bet it would!

 

All three of these business categories can send you, the Caterer, an ongoing stream of referrals. cake-24In other words, all three are a “Golden Goose” for your business.

 

Sticking with our recipe analogy, all three are icing for your Power Team cake. Left out of the mix, your network will still generate some business, but without a few Golden Goose referral sources, the results will never be as sweet as they could have been.

 

Want to do something great for the Caterer on your Power Team? Give compelling recommendations to a Jeweler, Florist and Event Planner, telling them that they absolutely need to meet the best Caterer in town, so they can refer business back and forth.

 

And regardless of what’s cooking in your business, you will never become a referral gourmet as a one dish wonder. Translation: You must be able to recognize a Golden Goose for all of the Six Key Situations, not just the Golden Geese for your Key Situations.

 

Feed the Hungry

 

Trust me, everyone on your Power Team is hungry for more business. And the more mouths you feed, the more motivated people you have looking out for your best interests.

 

Today’s “Hot Plate Special?” The management is proudly serving Golden Goose!

 

So get out your cookbook and take a few notes. Here is a short summary of a few Golden Goose referral sources for each of the Six Key Situations.

 

Building/Improving a Home: Contractors, Realtors, Mortgage People, Interior Designers, Furniture Sales

New In Town: Realtors, Moving Company, Property Manager, Cleaning Service, Cell Phone Sales, Office Managers

New Baby: Baby Clothes/Furniture, Birthing Centers, OBGYN, Office Managers, Clergy

Building a Business: Business Brokers, Business Owners, Office Managers, CPA, Advertising Sales, Computer Sales, Office Furniture, Printers

Weddings & Events: Any Event Contact Sphere category, Clergy, Office Managers

Get Healthy: Any Wellness Contact Sphere category, Office Managers, Sports Teams and Coaches.dinner-table-24

OK, who’s hungry? Me too! What do you say we sit down at my favorite table and cook up some business for each other, next time, when our adventure in networking continues…   Follow Me on Twitter!


Money Talks – Learn the Language

February 12, 2009

By Lee Abraham

 

bragging-buddy-53Last time out, we watched our favorite Realtor, Manny Goodbuys, create an ongoing stream of money making referrals for the Chiropractor in his Power Team business network. 

How? By giving an enthusiastic and compelling recommendation to a Personal Injury Lawyer and suggesting the two get together to talk about referring business back and forth.

A little further back in our networking adventures, we observed Dave the Nutrition Guy talking to an expectant mother about Pre-Natal vitamins and then asking a couple of  simple questions that resulted in business for the General Contractor, Attorney and Life Insurance person on his Power Team. 

What Questions?

Dave has been trained to recognize that people expecting a new baby often want to make changes around the house before the baby arrives. In our example, the prospect needed to enclose a covered patio off the master bedroom to serve as a nursery for the new baby.

Further, young parents almost always know question-art2they should protect the growing family with a Will and Life Insurance, but too often don’t take the time to do it. 

After asking a couple of questions and helping the prospect recognize their own need, he gave enthusiastic and compelling recommendations for the General Contractor, Attorney and Life Insurance person. That’s right, Dave the Nutrition Guy created money making referrals for all three!

Side note: Dave’s networking partners are even more motivated now and on the lookout to return the favor and make business for him.

Nuts and Bolts

Are you ready for the big money shot? Yes? OK, great! Write this down: Opportunity is often disguised as work.

As we mentioned, Dave the Nutrition Guy was trained to not only recognize opportunity, but how to seize it and create money making referrals for his Power Team. I would like to show you how to do the same thing. That’s where the work comes in. 

Here’s the process:

target-follow-up21) Identify your Contact Sphere
2) Recognize which of the Six Key Situations are no-brainer referral frenzies for your Contact Sphere
3) Make the connection of which other Contact Spheres also thrive on the Key Situations that work for you
4) Learn the Golden Goose referral sources for each of the Six Key Situations so you can create ongoing streams of referrals for your Power Team 

Your Business is Your Business

Every business can be categorized into one of six Contact Spheres. Sometimes more than one. Let’s save that concept for later. Right now we are going to keep things simple. It is critical to know which Contact Sphere your business belongs to as the first step toward building your Power Team. 

So let’s eat the elephant one bite at a time and start with a review of how to identify your Contact Sphere. Good news? I’ve already done my part… click here to learn what you need to know about Contact Spheres!

Key Match Networking™

Now that you know which Contact Sphere you are in, it’s time to identify which of the Six Key Situations connect with your Contact Sphere to create the most referrals for your business. red-flag-25Not sure what the heck these Six Key Situations are? Click here for a crash course on the Six Key Situations.

Key Match Networking™ uses these Six Key Situations as “red flags” to help you more easily recognize opportunity and generate money making referrals for your Power Team. To keep things simple, here’s a very brief overview of the top one or two best Key Situations for each of the Six Contact Spheres:

Events: Getting Married
Real Estate/Finance: Building/Improving Home and New Business
Wellness: New Baby and Get Healthy
Home Improvement: Building/Improving Home and New Baby
Business Services: Building/Improving Home and New Business 
Personal Services: All Six Key Situations

What’s Next?

Once you have identified the Key Situations that work best for your business, you can then recognize the other Contact Spheres that also thrive next-time-55on the same Key Situations as you. From there, we get into Key Match Networking™ among the Contact Spheres. 

Finally, recognizing the people and businesses that are Golden Goose referral sources for each of the Six Key Situations puts you in position to be a referral Creator for someone on your Power Team everywhere you go. So, what do you say we go there together, next time, when our adventure in networking continues… Follow Me on Twitter!