Show Up, Look Good and Be Sharp – 3 Keys to Success at Networking Meetings (part 1)

March 31, 2009

 

guitar-player-2by Lee Abraham

 

Structured networking meetings are like a music concert. From advance promotion and venue prep, to sound, lighting and onstage performance, lots of variables make or break the show. Want to be the rock star of your own referral marketing tour? It’s simple: show up, look good and be sharp!

 

Basic Etiquette 102: Arrive Early – Stay Late.

 

Open networking before and after the meeting is the most valuable portion of a structured networking meeting.

 

Let’s say your group meets once a week for 90 minutes. More than likely, the meeting starts at 7am with 15 minutes to mingle and everybody sits down at 7:15 to start the agenda.

 

Tip: Be a Power Team networker and get there early, say 6:45 and help set up. Your extra participation will quickly strengthen your relationships with the group’s Leadership Team, as well as other members who also show up early. Plus, you will be one of the first people to meet any new Visitors, jump starting your productivity at the meeting.

 

Get Up – Stand Up

 

During the meeting several things happen. Early in the meeting, people stand up one at a time and tell the group about the type of referrals and business prospects they are looking for this week.

 

Later in the meeting the group goes around the room again, this time passing referrals, written slips of paper with contact information and notes on prospects they’ve found for each other over the past week. spaghettiClearly, the priority is to make business for each other.

 

And as important as these agenda items are, it’s Open Networking, the time before and after the meeting that’ll put the meat in your spaghetti sauce. Why? Open networking is your opportunity to connect, share ideas and most importantly, exchange energy with the other people at the meeting.

 

Fact: people who like you, care about you and are emotionally invested in your success are the ones who will pass you the most referrals. And nothing strengthens the bond between people faster than face to face interaction.

 

Write this down: Your primary goal inside and outside the meeting is to evolve networking relationships from Visibility to Credibility, and finally, Profitability. Call it the “VCP Process®.”

 

Questions are Your Answers

 

OK, let’s get down to details.

 

Prior to the meeting, if there are no visitors, talk to the other networking group members. Start with the people you know the least. Get to know them a little better and the type of referrals they are looking for.

 

If there are Visitors, talk to them first! Learn about the Visitor with the “9 Key Questions.” Go for it – chat ‘em up! Use the “2 Big Trigger Questions” to uncover referral opportunities.  Take enough time to focus, make a connection and then shift networking gears from data collection to referral creation.

 

Once you identify the Visitor’s business category, and if they are in one of the “Six Target Markets,” you will know if the Visitor is a Golden Goose referral source or Consumer Prospect for someone else in the group.

 

Be a good Bragging Buddy! helping-someone-2Introduce the Visitor to the networking partner in your group who will benefit most from the connection. Help the Visitor like and trust your networking partner with a powerful, heart felt testimonial. Nothing will build VCP with your networking partners faster!

 

Here’s the money shot. Now that you know  a few things about the Visitor, use your opportunity during the meeting of telling the group about the type of referral you are looking for this week, to tailor your message to the Visitor. In other words, if you see the Visitor as a prospect for you, now is the time to describe that type of prospect as well as the benefit and value you bring to that Target Market, when it is your turn to ask for referrals.

 

Realtor Example

 

Let’s say you are a Realtor. The Visitor is a Personal Injury Lawyer. Using the “Two Big Trigger Questions,” you uncovered the Visitor’s biggest challenge at the moment is finding good Health & Wellness professionals to refer his clients to. The attorney also mentioned he is looking for the right investment vehicle to put profits into from his rapidly growing Law Practice. Now you’ve got the information you need. The target in your sights!

 

Prior to the meeting you introduced the Visitor to the Chiropractor, Physical Therapist, Personal Trainer and Massage Therapist in your group. Why? As a Personal Injury Lawyer, the Visitor can become an ongoing, Golden Goose source of business for all of these business categories. Good work! Your Visibility has just taken a giant leap toward Credibility with your Health & Wellness networking partners!

 

Later, when you have the floor and opportunity to tell the group about what you are looking for this week,target-3 you ask for referrals to “Successful business people and Investors, people with cash who want to make money by building Real Estate equity with Income Properties, taking advantage of incredibly low prices and historically low interest rates, as well several Real Estate Tax Shelters for high income earners.” Ca-CHING! Do you think you’ve got the Attorney’s attention?

 

All Good Things in All Good Time

 

By using questions to uncover opportunity, being a good Bragging Buddy first with effective introductions and testimonials before the meeting, and then connecting your product or service to the needs of the Visitor, you achieve a measure of Credibility before asking for business. Taking your time, being strategic, giving first and then asking for business later is much more effective than talking about the benefits of your product or services to the Visitor before the meeting.

 

Last point: Never show up after the actual meeting agenda starts! Racing in at the last minute always works against you. Not only have you missed the valuable opportunities of open networking, you’ve created a distraction. Bottom line: a pattern of late arrivals slides you down from Credibility to the wrong kind of Visibility. Not good.mirror-32

 

Savor the Afterglow

 

The meeting is now over. People pop up from their chairs and conversation buzzes around the room. Energy crackles. A few people scramble, packing up their briefcases in a rush and bolting for the door. These folks will get no further benefit from the meeting. Many will wonder why that “networking thing” just doesn’t work for them. Oh well. See ya!

 

Everyone else clusters in small groups or twosomes, talking. A fun house mirror image of Open Networking before the meeting, the after meeting mingle has many more angles. For starters, no deadline. Lots of time to make things happen.

 

Right after the meeting is the time for your first follow up with Visitors. Keep the focus on ways to build the Visitor’s business, even if they are a prospect for you. You will talk about your products and services later. Realize your goal right now is building the Visibility you’ve already achieved with the Visitor into Credibility. Do not try to skip over Credibility in an overzealous grab for Profitability! Trust me, the grasp of the VCP Process® is inescapable.

 

Also, scheduling Face to Face meetings with other members of your networking group is very effective time management for after the meeting.

 

money-rain1Next time out we put our best foot forward and spiff up the blog a bit with ideas on how to look good, be sharp and make money at a networking meeting, when our adventure in networking continues… Follow Me on Twitter!

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Everything Counts – Personal Branding and Networking

March 28, 2009

 

memo2By Lee Abraham

 

Personal Branding is a big deal. Particularly in networking. Last couple of times out we got into the VCP Process® and building business relationships. In short, regardless of who we are or what we do, we go from Visibility to Credibility and finally Profitability as we strengthen relationships with our networking partners. Click here for more.

 

So far so good. Most people got that memo. But like anything else, there’s usually a gap between knowing and doing. Sometimes it’s a rebellion thing. We’ll talk about that later.

 

Good news. More often than not, people participating in a structured networking group are motivated to make money and are open to new ideas. The problem: people don’t know what they don’t know! So what do you say we get past theory and into the details of Personal Branding and Networking.

 

Everything Counts

 

Bottom line: How you are seen by others has everything to do with how many referrals you receive. Like it or not, everything you do and everything you say, either helps or hurts your Personal Brand. Including little things you rationalize in your mind as unimportant or unnecessary. 

 

So here we go. Over the next several blog posts we take the mystery out of mastering the VCP Process® with a Power Team “Best Practices” on the following topics:

 

Basic Meeting Etiquette: What to do, not do, and why

training1Contact Spheres: Creating Golden Goose sources for ongoing referrals

One to One Meetings: Face to face networking and training to build VCP

Referrals: Recognizing and converting opportunity into money making referrals 

Sales Force Updates: Training the Power Team

Testimonials: Bragging Buddy Tricks and Tips

Training: Investing in your own personal development

Visitors: Inviting and networking with new people

 

Basic Meeting Etiquette (part 1)

 

Basic Etiquette 101: Wear your name badge.

 

We start here for a reason. Name badges are a litmus test. Research shows there are four types of people as it relates to wearing a name badge. Please be honest with yourself on which category best describes you.

 

Let’s start on a positive note: people who wear their name badge.

 

While it seems trivial to many, the name badge from your networking group is important and has an impact on your networking efforts. badgeFor starters, the badge has a dual purpose. An easy ice breaker with your name and business for open networking and Visitors at your networking meeting, the badge also confirms an impression to Visitors that your group is organized and focused.

 

Subtle but true, seeing people wearing the same badge helps a visitor see your networking group’s structure, system, and more easily identify energized members participating enthusiastically, the three most important variables Visitors are looking for in a networking group.

 

Personal Development

 

OK, let’s take off the warm and fuzzy kid gloves and go bare knuckle: some folks simply don’t want to wear a name badge. Why? You heard me: they just don’t want to! Hey, whatever. While it was funny and cool to watch John Belushi’s “Badges?!? We don’t need no stinking badges!” in the all time classic comedy Blazing Saddles, the same is not true in a structured networking environment. Fact: Wearing your name badge makes a positive difference.

 

In many ways, success in a group setting is a function of Personal Development. We all lead by example whether we realize it or not. If you fall into this category of rebellion, I strongly suggest you pass a referral for yourself to the Business or Life Coach in your networking group, to work on it. That way, everyone wins.

 

Alright, now for a group hug. I know, sometimes you just forget the badge and that’s why you don’t have it on at your networking meeting. Fine. We still love ya. But c’mon now, let’s get it in gear and simply make the name badge a priority going forward. Believe it or not, wearing the badge will build your VCP with the other members of your networking group, and in turn, you will receive more referrals.

 

Plus, the more people wearing badges increases the percentages of the group making a favorable impression with Visitors, resulting in more applications for membership in your network.

 

badge21The Extra Mile

 

And now we come to the fourth group. These people are the Power Team Networkers you want on your team. That’s right, I’m talking about the folks who go the extra mile and wear their name at other business functions, in addition to their weekly networking meeting.

 

Whether it be Chamber of Commerce Mixers, or Industry Conferences and Trade Shows, wearing a name badge identifying you and your networking group is a powerful projection of your Personal Brand. Properly identified, you are now positioned to take a real interest in an other person’s product or service from the perspective of structured networking expert, talking with them of ways to add value to their business. And in the process, opening doors that might have otherwise remained closed.

 

Identity Crisis

 

OK, I lied. There is actually a fifth group. People who wear their own badge from their company or office. Yes, this is better than wearing no badge at all. But the group itself loses your contribution to the perception of structure and system in the Visitor’s mind. Further, you also weaken your message at an outside event when talking to another business person about the great networking group you belong to.

 

We agree, company pride is good. telescopeAnd important. But Power Team bling gets more done. Got flair? Wear both badges! Take a risk: be excited! Or take a bigger risk and keep yourself and your networking group a secret. The choice is yours.

 

Next time out, we put more ideas under the Power Team microscope, focusing on the little things you can do each week at your networking meeting to strengthen your Personal Brand, when our adventure in networking continues… Follow me on Twitter!


Twitter Success Formula: RT x @ (Twitter) = VCP (BNI)?

March 18, 2009

 

power-team2by Lee Abraham

Last time out, we looked into the three stages of a networking relationship: Visibility, Credibility and Profitability. Coined by Dr. Ivan Misner, founder of BNI (Business Network Int’l) and world’s leading networking guru, the VCP Process® wraps the multi faceted and time consuming evolution of relationships from unknown stranger to trusted networking partner into a simple, easy to use formula.

Visibility – People know who you are and what you do

Credibility – People know you are reliable and good at what you do

Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.

VCP Online?

Old school networkers are sometimes labeled “hunters,” notching their well worn money belt for each business card collected and cold call made. And in many cases, the stereotype is warranted. Truth is, a lot of well intended and hard working entrepreneurs view business simply as a big numbers game: the more people they pitch, the more chances of hitting a home run. 

And that’s why the internet is so attractive. Networking online has huge upside for massive, international exposure at little or no cost. Blend in the potential for “Viral Growth” of your message, people telling other people, and you’ve got Word-of-mouth networking on steroids. At least on the surface.

From You Tube and Facebook, to Linkedin and Twitter, the internet has leveled the marketing playing field. Visibility to a huge audience is more possible than ever before. But here’s the rub, while the internet is very effective for Visibility, online-13how the heck can you reach Credibility, and ultimately Profitability, with people you’ve never met, and in some cases, have never even spoken to? 

Be Present

A well rounded online presence usually includes at least two, and often several more, of the most popular Social Networking websites. For starters, a profile on Linkedin or Ecademy is the cyber foundation needed to build a business network online. 

Viewed as professionalism and core competence, if you don’t have a profile online, (OK, let’s include the more social and less professional Facebook as well), you are facing a credibility challenge with your online Target Market. Call it the age of “information entitlement.” People expect to see your face, know a little about your background and experience, as well as how to contact you, so they can check you out further if they choose.

Next, a website or blog to showcase you and your work is also a must. Coupled with a Profile, a webpage rounds out the information on your company, products and services, as well as offering a glimpse into your personality and business philosophy.  

Are You Smelling What I’m Stepping In? 

Profile and webpage in place, you are now ready for marketing and promotion. Like a restaurant and customers, your internet presence only serves a purpose if the people in your Target Market visit to sample the goods. And we all know getting people to do anything is a challenge. 

Enter Twitter. A Visibility machine, smell1Twitter is a mass text messaging service where you send updates to ‘Followers” who “Opt In.” Let me reiterate: Followers choose to follow your footsteps, and in the bargain, smell what you step in. At least online. 

And because they’ve chosen to receive your updates, Followers are more receptive to directives, particularly if they are easy and non threatening. Like clicking a link to your latest blog post, for example. 

In other words, Twitter is a broadcasting mechanism for your Personal Brand, enabling you to communicate efficiently and effectively with the network you’ve built. Got something to say? Step up toward Visibility and start Tweeting!

Join the Conversation

Standing on your Twitter soapbox is an easy way to “join the conversation.” To play on the game board. To star in your own movie. Whatever the metaphor, the act of participating, engaging, and ultimately communicating with other people moves you and your Personal Brand from Visibility to Credibility.

Some of the most common types of Tweets include:

What you are doing

What you think

News

Cool links

Don’t take this personally, megaphone21but people only care about what you are doing if they admire you, want something from you, are responsible for you, or love you. Otherwise, you need to be doing something extremely interesting for people to care. 

Advice: save the updates on the bagel and lox you had for breakfast and that funny story of getting grossed out by the dirty nose of a person sitting next to you on a plane, for your memoirs. OK, once in a while go ahead and show a little flair with an American Idol pick or the overtime score of your favorite hoop squad, fine, but generally speaking, keep the personal byplay down to a minimum until you’ve got a ‘Following’ that cares.

What Were You Thinking?

What you think is another story. Please tell us what you think. Of course what you are thinking about, and how well you articulate the vision, will dictate if we care. Generally speaking, if you have a thought you think is interesting, share it. Chances are good some folks will agree that you’ve got something valuable to say.

For the less creative among us, Tweeting links to useful or fun websites, as well as news articles, inspirational quotes, jokes or photos you find interesting, are great ways to provide value to the people following you. 

Even better, be a Twitter Journalist, reporting first hand on events and news you are involved in or find yourself in the middle of. Now that’s interesting! People living vicariously through your experiences which they would otherwise never be exposed to (bagels and boogers NOT included) is the stuff that explodes viral growth of your Personal Brand.

Visibility in Action

Subtle point: everyone Following you sees your @replies. So even if you are replying to someone they’ve never heard of, your peeps see you working, and you gain big “V” in the process!

Interacting on Twitter starts with a reply (@reply) to something someone Tweets. action-2Sharing a similar experience, congratulating an achievement, agreeing or disagreeing on an opinion, or whatever, as long as you are interacting, you are working toward Visibility when you reply to another Tweeter. 

Let’s crank it up a notch. Did you find someone’s Tweet informative or valuable? Share it with your Followers by “Re-Tweeting” (RT) the message.

A good RT has two benefits. Not only will you enjoy increased Visibility with your Followers who appreciate the value you bring to the conversation with an interesting RT, but you jump start Visibility and instantly move toward Credibility with the person whose message you RT. After all, you are helping the original Tweeter leverage their efforts, and as a part of their promotional network you become valuable to them. 

RT x @replies = C

A good sign that you are gaining Visibility on Twitter is other people replying to your updates. Other Tweeters are obviously taking note of what you are saying and have something to add. Nice!

And you know you are navigating the tightrope toward Credibility when other people “Re-Tweet” (RT) your updates. high-wire-actIn other words, they like what you have to say and pass along your message and contact info to all the people following them. And if some of those people do the same, now you’ve got the Viral word-of-mouth campaign that lures millions of business people online every day.

Two words: Give Value. The more “@replies” and RT’s you Tweet, the more people you are interacting with and the greater the chance of those people caring about what you have to say and Re-Tweeting it. And the more RTs you get, the greater your Visibility and Credibility. At least on Twitter. 

Next time, we stretch the VCP limit to reach Profitability online with people you’ve never met, when our adventure in networking continues… Follow me on Twitter!  


There is No “I” in “VCP” – Networking Relationships and the VCP Process®

March 13, 2009

salesmanby Dr. Ivan Misner & Lee Abraham

 

Walk up to a stranger, introduce yourself and dive right into your best sales pitch for the product or service your business provides. Now try to close the deal. That’s right. No time for research or due diligence, just ask for a leap of faith to do business right then and there.

 

I see you shaking your head and frowning. Hey, we both know it’s not going to happen. OK, let me rephrase that. Yes, one in 500 might do business with you, but unless you are selling food to the hungry or trinkets to a tourist, it’s going to take a little time to seal the deal.

 

Generally speaking, people don’t take kindly to a sales pitch from a stranger. Call it “Invisibility.” There are way too many choices for consumers in our wired up world of information to do business with someone we know nothing about.

 

Bottom line: business is all about relationships. The deeper the better. And it doesn’t matter what type of business you are in. Your networks for information, support, and referrals will drive your success, and those networks are based on your relationships with other individuals and businesses. 

 

Money Making Relationships

 

Power Team networking develops deeper and stronger relationships by focusing on a mutual benefit for both parties: making money!

 

And there are many different types of relationships involved. time1Among the most important are those with your Power Team partners or “Bragging Buddies,” as well as with prospects these referral sources bring you, and with customers you recruit from the prospects. 

 

VCP Process®

 

Obviously, relationships don’t just appear from invisibility, they must be nurtured. As they grow, fed by mutual trust and shared benefits, relationships evolve through three phases: visibility, credibility, and profitability.  We call this evolution the VCP Process®.

 

Any successful relationship, whether a personal or a business relationship, is unique to every pair of individuals, and it evolves over time. It starts out tentative, fragile, full of unfulfilled possibilities and expectations. It grows stronger with experience and familiarity.  It matures into trust and commitment. 

 

The VCP Process® describes the process of creation, growth, and strengthening of business, professional, and personal relationships; it is useful for assessing the status of a relationship and where it fits in the process of getting referrals. It can be used to nurture the growth of an effective and rewarding relationship with a prospective friend, client, co-worker, vendor, colleague, or family member. When fully realized, such a relationship is mutually rewarding and thus self-perpetuating.

 

Visibility

 

The first phase of growing a relationship is visibility: you and another individual become aware of each other. mirrorIn business terms, a potential source of referrals or a potential customer becomes aware of the nature of your business – perhaps because of your public relations and advertising efforts, or perhaps through someone you both know.

This person may observe you in the act of conducting business or relating with the people around you. The two of you begin to communicate and establish links – perhaps a question or two over the phone about product availability. You may become personally acquainted and work on a first-name basis, but you know little about each other.

A combination of many such relationships forms a casual-contact network, a sort of de facto association based on one or more shared interests.The visibility phase is important because it creates recognition and awareness. The greater your visibility, the more widely known you will be, the more information you will obtain about others, the more opportunities you will be exposed to, and the greater your chances of being accepted by other individuals or groups as someone to whom they can or should refer business. Visibility must be actively maintained and developed; without it, you cannot move on to the next level, credibility.

Credibility

Credibility is the quality of being reliable, worthy of confidence. trust3Once you and your new acquaintance begin to form expectations of each other – and the expectations are fulfilled – your relationship can enter the credibility stage.  If each person is confident of gaining satisfaction from the relationship, then it will continue to strengthen. 

Credibility grows when appointments are kept, promises are acted upon, facts are verified, services are rendered. The old saying that results speak louder than words is true. This is very important.  Failure to live up to expectations – to keep both explicit and implicit promises – can kill a budding relationship before it breaks through the ground and can create visibility of a kind you don’t want.

To determine how credible you are, people often turn to third parties. They ask someone they know who has known you longer, perhaps done business with you.  Will she vouch for you?  Are you honest?  Are your products and services effective?  Are you someone who can be counted on in a crunch?

Profitability and Time

Mature relationships, whether business or personal, can be defined in terms of “profitability.” Is it mutually rewarding? Do both partners gain satisfaction from it? Does it maintain itself by providing benefits to both? If it doesn’t profit both partners to keep it going, it probably will not endure.

The time it takes to pass through the phases of a developing relationship is highly variable. In a time of urgent need, you and a client may proceed from visibility to credibility overnight. It’s not always easy to determine when profitability has been achieved – a week? a month? one year?  

Profitability may happen quickly, or it may take years – most likely, somewhere in between. It depends on the frequency and quality of the contacts, and especially on the desire of both parties to move the relationship forward.

However long it takes, online-23when you have established an effective referral-generation system, you will have entered the profitability stage of your relationships with many people – the people who send you referrals and the customers you recruit as a result!

Next time out we explore the VCP Process and networking online with Twitter, Linkedin and other social media, when our adventure in networking continues… Follow me on Twitter!


MLM and Golden Goose Referrals

March 2, 2009

 

golden-goose-31by Lee Abraham

 

Regardless of business category, successful networking is all about training your Power Team to recognize prospects and seize opportunity to create money making referrals for your business. 

 

And that includes MLM. But here’s the catch. Although everyone knows MLM’ers make more money by promoting the business opportunity than the actual products, the MLM’er must first build Credibility with the group based on the products in the Power Team framework

 

Listen, I know MLM’ers want to jump straight into the business opportunity. Trust me, I get it. As the relationship blossoms, training your networking partners to bring prospects for your business opportunity is the logical next step. But it takes time and energy to get there. And we’re not there yet.

 

Like it or not, we’ve got another level of product based networking to discuss before we even think about serving up the business opportunity to our Power Team.

 

Golden Goose Two Step

 

Last time out we looked at Power Team networking from the vantage point of an MLM’er in the Nutritional Products business. Using Key Match Networking© we connected benefits of the nutritional products to the Consumer/End User in each of the Six Key Target Markets the Power Team is already trained to recognize and convert into business.

 

In other words, we’ve already trained the Power Team to be a “Bragging Buddy” for the Nutritional Product business healthy-couplewhenever they come in contact with someone who is Getting Married, Having a Baby, Getting Healthy, etc.

 

Now let’s raise the connection to another level, matching a “Golden Goose” Referral Source to each of the Six Key Target Markets. Think about it. If you want the Power Team to bring prospects who are Getting Healthy, you would love your networking partners to create referral relationships for you with other businesses that also thrive on the Get Healthy Target Market. For example, a Personal Trainer working with people who are trying to get in shape.

 

Target Your Target Market

 

Both the Nutritional Products person and the Personal Trainer will benefit from networking strategically together because they are both dealing with people in the Get Healthy Target Market. It’s an obvious connection.

 

Both can work for the same client, and compliment the other’s product or service, without competing against each other. And for those of you taking notes, both are in the Health and Wellness Contact Sphere. Confused? Read this post on Contact Spheres.

 

Face it: businesses from the same Contact Sphere are the low hanging fruit of networking. Not bad, just easy. And easy is good. So good, we always start building our Power Team with other business categories from our own Contact Sphere.

 

But the ultimate goal of Power Team networking is to recognize less obvious, and potentially more powerful relationships between businesses that appear to have nothing on common.

 

Quick examples:

 

Caterers (Events Contact Sphere) and Life Insurance Sales (Finance Contact Sphere) can both provide a valuable product or service to the “Getting Married” Target Market.

 

Printers (Business Services Contact Sphere) and Pet Sitters (Personal Services Contact Sphere) can both provide a valuable product or service to the “Business Builder” Target Market.

 

Your job: Power Team Investigator. money-trailDig beneath the surface and beyond the obvious. Challenge yourself to carefully examine each business in your network to work your way through features and benefits until you form a clear picture of the Target Market the other businesses serve. You will be amazed at the connections you find to your business!

 

Need more information? Click here for a post on Key Match Networking© between Contact Spheres.

 

Target the Golden Goose

 

OK, enough table setting. Let’s get to it, shall we? Take out your notebook and write down these three easy to follow action steps:

 

1) Learn your Key Target Markets

2) Train your Power Team to recognize End Users/Consumers for your Target Markets

3) Go beyond End Users and train the Power Team to recognize Golden Goose Referral sources for your Target Markets

 

I’ll make it easy for you. Here’s an entry level chart showing six of the most common Golden Geese for each of the Six Key Target Markets.

golden-geese-22

Can You Feel It?

As much sense as this Target Market stuff makes intellectually, the Power Team system only works at this advanced level when networking partners have an emotional investment in each other. Call it “chemistry.” Or the “X Factor.” money-boat2More than friendship and trust, when two people “click” and really care about each others’ best interests, the opportunities to create money making referrals magically begin to appear everywhere they go, and wherever they look. 

 MLM’ers, hoist your “Biz Op” flag and your buckle up your money belts! Next time, we look back fondly on the smooth sailing of product promotion and fearlessly travel into rough waters, training the Power Team to bring referrals for your business opportunity, when our adventure in networking continues… Follow Me on Twitter!