Retrospective Significance – Got Yours?

March 13, 2010


“Retrospective Significance” is the notion that some things you choose to do today potentially create an impact on your life that grows over time.

Here are a few examples of potentially positive retrospective significance: 

  • meeting new people
  • engaging in meaningful conversation with someone who needs help
  • writing a book or a blog post
  • having a baby
  • starting a new business

 “Retrospective Insignificance” is the opposite, doing things today that have NO impact on the rest of your life: 

  • watching TV
  • complaining about the economy, or anything else
  • playing video games
  • wandering around the shopping mall
  • listening to the radio while driving, rather than instructional CD’s or Audio Books

What are you choosing to do today? Will your actions today have any impact on tomorrow, next week or next year? If so, will the impact be positive and productive?


Race to Keep Pace – Business Networking Jump Start

March 6, 2010

 

The race to keep pace with society’s limited attention span is impacting more than just the book publishing industry.

Business networking is a perfect example. On a local level, go to a “Speed Networking” event where you have just a few short minutes to connect fact-to-face with a rapid fire parade of new prospects and potential referral partners. On the internet, the opportunity to build a personal brand with social media in virtually any industry has every hot blooded entrepreneur racing to create visibility online with more people in less time and as a result, make more money.  

As a business networker, our goal is to create referrals for our networking partners, in turn, they find business for us. Clearly, the most effective way to motivate someone to become a “Bragging Buddy” who tells other people why they should like, trust and do business with you, is to first send money making referrals to them.

But as the world spins faster and we seem to have less time to do more and more, being efficient is just as important as being effective. Got a pen and paper? Here is a powerful, yet deceptively simple tool to create business for someone you’ve just met, as well as your network of referral partners,  in less than a minute. Ask the following Trigger Question at networking events, chamber mixers, online messaging or anywhere else you interact with other business people: “How can I help find the type of customers you are looking for?”

This is a simple twist on the age old, direct question “How can I help you?” that cuts to the core of referral networking. The payoff is a result of active listening and recognizing which people and business categories in your network also serve the desired Target Market. Whenever there is a Target Market match, your networking partner is a potential Golden Goose referral source for this new contact, and vice versa. 

Proceed with caution. This Trigger Question is a powerful tool that will jump start your business networking results and create new referral opportunities. Pause for a moment once you’ve found a Target Market match. Take time to learn more about your new contact before sending business in their direction. Protecting your good name is a priority that cannot fall victim to the limited attention span syndrome.


Passion Is Everything – CRUSH IT!

March 2, 2010

 

All entrepreneurs dream. Successful entrepreneurs take action. Lot’s of it. Some are calculated, carefully plotting and planning every move. A rare few bring an artistic approach to business. Guided by passion and intuition, these natural born empire builders always know what to do, how to do it and when to make it happen. One more thing. They really enjoy what they do!

Meet Gary Vaynerchuk, New York Times best selling author of CRUSH IT! Why NOW is the time to cash in on your passion. Grab a cup of coffee my friend and settle in for a good read. The guy has an interesting story to tell.

At the tender age of eight years old, Gary V. operated multiple lemonade stands and hired other kids to actually sell the lemonade. In the eighth grade he ran a successful, money making baseball card business and at age 15 began working part time as a clerk at the family liquor store. Within a few years of going full time, Vaynerchuk grew annual sales at the store from $4 million to over $50 million!

How? By parlaying self taught sales and marketing skills learned as a childhood business mogul. Oh yeah, he also took the family business online with his wildly popular internet program Wine Library TV.

There are several core elements to Gary V’s success. Passion, fun, commitment to family, hard work and being the best in the world at something are a few of the biggies.

But there’s more to CRUSH IT! than philosophy. A master of personal branding, social media and video blogging, Vaynerchuk serves up an easy to follow blueprint for success. That’s right, your success!

I said easy to follow, not easy to implement. One of Gary V’s principals is to identify your passion. So go ahead, ask yourself, are you passionate about something? Do you have an all consuming, burning desire to achieve a specific goal or manifest a life long dream? Yes? Now is the time to get started. Read the book. CRUSH IT!