January 17th, 4:26 am
We are picking up momentum! The turnout for last week’s webcast with Beth Anderson was terrific. Lots of folks joined us for the first time and the feedback we are getting in response to our focus on LinkedIn and other online networking websites has been overwhelmingly favorable.
Speaking of networking online, there’s a lot going on here at the Anytime/Anywhere Studios. For starters, I’ve been exploring the wild and wacky world of Twitter. From my vantage point, Twitter is like a mass text messaging service. In other words, you type up a brief message (140 characters or less), push ‘send’ and the message goes out to all the peopled who ‘opt in’ to receive your updates.
That’s right, people actually choose to “follow” your Twitter messages! Why? Because they are interested in what you have to say. In that sense, Twitter’s underlying function is really no different than people taking the time to join us for the FAST180 webcast, or visiting the website or blog to check up on our news. It’s all about sharing information.
But there are two key differences. Rather than simply posting information on a blog and passively hoping people visit, Twitter functions as a press release, giving you the power to notify your peeps that you’ve been at it again, cranking out some high octane material, with a link to your website, where they will find new and exciting stuff to explore.
And in itself, the ‘announcement’ function is huge. Getting the word out is critical. But Twitter’s bigger benefit is the potential for explosive audience growth.
Here’s the deal: In addition to the ongoing power struggle of who has the biggest following, Twitter culture includes an informal competition of who can be the first to tell the group about an awesome new (insert any product, service, opinion or news item), which in turn, leads to more people checking out your messages. And those new followers tell their people, and so on. Call it “Viral” growth.
The potential result: a growing number of “followers” that can snowball into serious, exponential momentum. Example: it is not unusual for very active Twitter peeps to have a following of tens of thousands of people. Can you say: Marketer’s Playground?
For me right now, building a loyal Twitter following is a primary focus as we move step-by-step, building the FAST180 platform to launch the upcoming Power Team book to bestseller status when released later this year.
Progress so far: I started with Twitter on Christmas day (a free present to myself!) and as this journal is posted, I currently follow 81 people and 80 people following me.
Maybe half of the people following me are folks I decided to follow based on recommendations from others, and in turn, some of those people responded by following me. Other followers just sorta pop up and join the parade, and I have no idea what path lead them to my door.
So, I’m learning about all sorts of strategies to build a huge Twitter following in a short amount of time, but that is not my goal. Yes, I want huge numbers. Maybe 10,000 or so when the book comes out. But I want the quality of the content to attract the following, rather than signing up to follow tons of people in hopes that they will follow me in return.
Like anything, the more you dig into something, the more you learn. Believe me, I’m learning alot each and every day. For me, using Twitter as a way to announce new blog entries, upcoming FAST180 webcasts as well as sharing cool websites and valuable information is a very stimulating activity. But it’s the material itself that remains the priority. Wanna know more? Follow me on Twitter!